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About Us
Himalayan Heritage is a brand of the HELP (“Himalayan Empowerment and Livelihood Promotion”) foundation. It is a legal entity group of women from Haldwani, with the mission to preserve the cultural and traditional heritage of the region by economically empowering the women. With this mission, we are using the devotional art form of Uttarakhand called “AIPAN” for creating handcrafted beautiful and luxurious lifestyle products.
Derived from the word aipan (dedication), the act of creating an aipan, a traditional art form associated with fortune and fertility, is akin to making an offering to god. The background is prepared with red clay, called geru, and the designs are created with a white paste made from rice flour.
Vision & Mission
Our Vision: To provide sustainable means of livelihood to underprivileged women of hilly regions by enhancing their skills in traditional art and bringing them into the mainstream of society.
Our Mission: To empower the young generation with these traditional art skills by providing them with skill development training and abilities in making luxurious lifestyle products by using AIPAN art so that our cultural heritage will be spread around the globe. It is our sincere efforts to encourage women to be part of this skillful journey of tradition.
Our Approach
The Inspiration of our work comes from our artisans whose skilled hands have given life to our ideas & and created our designs into beautiful products. Traditionally, aipan making is the domain of women, who use it to decorate places of worship, house entrances, and front yards. Auspicious occasions are considered incomplete without the drawing of fresh aipan and different motifs are used on specific occasions. Some bring good fortune; others seek blessings from the lord or pray for fertility. Patterns are often handed down through families, from mother to daughter. However, with the wind of modernization blowing, this art is depleting fast. Our younger generation, born and brought up in cities outside Uttarakhand might not be familiar with it.
As a humble attempt to spread awareness that our cultural heritage does not get eliminated in the wind of modernization, we are encouraging women to be part of this skillful journey of tradition.
